Read Return on Ideas: A Practical Guide to Making Innovation Pay

Return on Ideas: A Practical Guide to Making Innovation Pay

David S. Nichols

4.9/5 (26770 ratings)

Description:"Return on Ideas" is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem.The first book to look in detail at innovation as a business-driving imperative, "Return on Ideas" provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Return on Ideas: A Practical Guide to Making Innovation Pay. To get started finding Return on Ideas: A Practical Guide to Making Innovation Pay, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 280

Format: PDF, EPUB & Kindle Edition

Publisher: Wiley

Release: 2008

ISBN: 0470512075

Description: "Return on Ideas" is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem.The first book to look in detail at innovation as a business-driving imperative, "Return on Ideas" provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Return on Ideas: A Practical Guide to Making Innovation Pay. To get started finding Return on Ideas: A Practical Guide to Making Innovation Pay, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Return on Ideas: A Practical Guide to Making Innovation Pay

Return on Ideas: A Practical Guide to Making Innovation Pay

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