Read Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide

Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide

Mel Sokotch

4.9/5 (23221 ratings)

Description:This authoritative and entertaining volume begins with Murrow's quote, "The obscure takes time to see, the obvious takes longer." Regrettably, the obvious lessons that take time to learn in the advertising business are rarely being taught. Most big agencies today are too pressed for profit to do much studying or training. Shortcuts to the Obvious fills the gap by teaching what counts at each step of the way, including successful brands-what they are and how to know you've got one; positioning-first step, guiding light, ruthless taskmaster; creative strategy-seven questions and how to answer them well; the creative exploratory-what to look for, what risks to take, how to pretest advertising without getting burned; and when to change campaigns.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide. To get started finding Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0976935716

Description: This authoritative and entertaining volume begins with Murrow's quote, "The obscure takes time to see, the obvious takes longer." Regrettably, the obvious lessons that take time to learn in the advertising business are rarely being taught. Most big agencies today are too pressed for profit to do much studying or training. Shortcuts to the Obvious fills the gap by teaching what counts at each step of the way, including successful brands-what they are and how to know you've got one; positioning-first step, guiding light, ruthless taskmaster; creative strategy-seven questions and how to answer them well; the creative exploratory-what to look for, what risks to take, how to pretest advertising without getting burned; and when to change campaigns.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide. To get started finding Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide

Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently--an Insider's Guide

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