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Global Cases on Hospitality Industry

Timothy L. G. Lockyer
4.9/5 (31837 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include:consumer marketing researchprice promotionsconsumer behaviorsbed and breakfast expectation analysisassessment of service qualitycompany organizational structurelabor productivityhuman resource issuesfranchise restaurants impact around the worldtour operator strategiessimilarity of problems between the hospitality and tourism industriesheritage tourismsocietal effects of tourism developmentethical challengesand much more!Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Global Cases on Hospitality Industry. To get started finding Global Cases on Hospitality Industry, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0789034158

Global Cases on Hospitality Industry

Timothy L. G. Lockyer
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include:consumer marketing researchprice promotionsconsumer behaviorsbed and breakfast expectation analysisassessment of service qualitycompany organizational structurelabor productivityhuman resource issuesfranchise restaurants impact around the worldtour operator strategiessimilarity of problems between the hospitality and tourism industriesheritage tourismsocietal effects of tourism developmentethical challengesand much more!Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Global Cases on Hospitality Industry. To get started finding Global Cases on Hospitality Industry, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0789034158

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