Read Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies

Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies

Elena Lamberti

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Description:One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original ‘mosaic’ form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan’s thought.Lamberti delves into McLuhan’s humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a ‘function inseparable from communal existence.’ Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.Elena Lamberti is a research professor in the Department of Foreign Languages and Literature at the University of Bologna.Contents:AcknowledgmentsPrologue'April is the cruellest month …'Look Backward, Enquire Farther1. A Renewed Approach to Marshall McLuhan's PoeticsFrom Figure to GroundWhat Was THAT? McLuhan's 'Little Point'Pointing to Action: This BookDigging the GroundHey, Marshall McLuhan, What Were You Doin'?Oh, What a Seer He Was!The Electric/Eclectic HumanistLearning the GrammarPost-literate 'Paideia'From Integral Awareness to StorytellingPART ONE: THE MOSAIC2. Towards Post-Secondary Orality: The MosaicEmbodying McLuhanCasting the HybridSubstantial DiscontinuityWhat's in a Probe?Playing with FormRender Not NarrateMcLuhan's Interactive Mosaic or Post-Secondary Orality3. Thus Spoke the OracleOracular PronouncementsInterfacing Orality and LiteracyPerformative Storytelling4. Let the Guru ResoundThe Gurus' GuruRedefining SpaceHolistic Mosaic: Western Science, Eastern PhilosophiesTouch-A Touch-A Touch the Guru5. A Conscious Modernist CraftsmanA Pioneer of (New) Modernist StudiesUniversal Quest, Fragmented RenderingTo Make You Feel: Probing through Language6. The Hyper-Language of the Media 'Fan'Media Fan or Grammarian of Media?Hypertexting the MosaicDe-hypertexting the MosaicElectrifying HybridPART TWO: MODERNIST ASCENDANCIES7. McLuhan and Media StudiesLabelling the Media TheoristEvolutionary GrammarianA Political ThomistA Classic Modernist8. From Literature to Media StudiesConscious PlanningPractical MysticsFrom Renaissance to ModernismOn a Mission9. Ford Madox Ford: 'Not Mere Chat'Literature MattersAn Imaginative WriterThings, Not WordsComparing StrategiesRendering ChangeFord's The Fifth Queen: Probing the Making of the Gutenberg Galaxy10. James Joyce: Vivisecting SocietyApplied JoyceSci-Fi PhantasmagoriaGrotesque VivisectionNewspaperwise Attack11. Ezra Pound: Pursuing Persuasion, Translating CulturesEpical NewsFrom Old to New Learning 196 (Ideo)Grammatic BaedekerTotalitarian Craft?12. Wyndham Lewis: Blasting Time, Blessing SpaceA Proto-postmodernistFrom Time to SpaceExperiencing ArrestCounterblastingsPART THREE: APPLIED McLUHAN13. Literature and Media: A Round TripEngaging with or Applying McLuhan?'Visual Literate' FormsMasking the GuruActual Sci-FiRear-View MirrorsPerforming PresencePathological NarcissusesCharismatic FleshEpilogue: Witty Fool or Foolish Wit?Merging Right and LeftCoda: Enters the Fool, Exit All OthersNotesBibliographyIndexWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies. To get started finding Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies, you are right to find our website which has a comprehensive collection of manuals listed.
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Pages: 317

Format: PDF, EPUB & Kindle Edition

Publisher: University of Toronto Press

Release: 2012

ISBN

Description: One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original ‘mosaic’ form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan’s thought.Lamberti delves into McLuhan’s humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a ‘function inseparable from communal existence.’ Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.Elena Lamberti is a research professor in the Department of Foreign Languages and Literature at the University of Bologna.Contents:AcknowledgmentsPrologue'April is the cruellest month …'Look Backward, Enquire Farther1. A Renewed Approach to Marshall McLuhan's PoeticsFrom Figure to GroundWhat Was THAT? McLuhan's 'Little Point'Pointing to Action: This BookDigging the GroundHey, Marshall McLuhan, What Were You Doin'?Oh, What a Seer He Was!The Electric/Eclectic HumanistLearning the GrammarPost-literate 'Paideia'From Integral Awareness to StorytellingPART ONE: THE MOSAIC2. Towards Post-Secondary Orality: The MosaicEmbodying McLuhanCasting the HybridSubstantial DiscontinuityWhat's in a Probe?Playing with FormRender Not NarrateMcLuhan's Interactive Mosaic or Post-Secondary Orality3. Thus Spoke the OracleOracular PronouncementsInterfacing Orality and LiteracyPerformative Storytelling4. Let the Guru ResoundThe Gurus' GuruRedefining SpaceHolistic Mosaic: Western Science, Eastern PhilosophiesTouch-A Touch-A Touch the Guru5. A Conscious Modernist CraftsmanA Pioneer of (New) Modernist StudiesUniversal Quest, Fragmented RenderingTo Make You Feel: Probing through Language6. The Hyper-Language of the Media 'Fan'Media Fan or Grammarian of Media?Hypertexting the MosaicDe-hypertexting the MosaicElectrifying HybridPART TWO: MODERNIST ASCENDANCIES7. McLuhan and Media StudiesLabelling the Media TheoristEvolutionary GrammarianA Political ThomistA Classic Modernist8. From Literature to Media StudiesConscious PlanningPractical MysticsFrom Renaissance to ModernismOn a Mission9. Ford Madox Ford: 'Not Mere Chat'Literature MattersAn Imaginative WriterThings, Not WordsComparing StrategiesRendering ChangeFord's The Fifth Queen: Probing the Making of the Gutenberg Galaxy10. James Joyce: Vivisecting SocietyApplied JoyceSci-Fi PhantasmagoriaGrotesque VivisectionNewspaperwise Attack11. Ezra Pound: Pursuing Persuasion, Translating CulturesEpical NewsFrom Old to New Learning 196 (Ideo)Grammatic BaedekerTotalitarian Craft?12. Wyndham Lewis: Blasting Time, Blessing SpaceA Proto-postmodernistFrom Time to SpaceExperiencing ArrestCounterblastingsPART THREE: APPLIED McLUHAN13. Literature and Media: A Round TripEngaging with or Applying McLuhan?'Visual Literate' FormsMasking the GuruActual Sci-FiRear-View MirrorsPerforming PresencePathological NarcissusesCharismatic FleshEpilogue: Witty Fool or Foolish Wit?Merging Right and LeftCoda: Enters the Fool, Exit All OthersNotesBibliographyIndexWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies. To get started finding Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies

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