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Ads and Sales

Herbert N. Casson

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Description:Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising. It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations. This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book. The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished. Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Ads and Sales. To get started finding Ads and Sales, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1409773000

Description: Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising. It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations. This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book. The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished. Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Ads and Sales. To get started finding Ads and Sales, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Ads and Sales

Ads and Sales

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