Read E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI))

E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI))

Inga Schmidt

4.9/5 (23150 ratings)

Description:According to market forecasts, e-commerce will attain growing importance in the near Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI)). To get started finding E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI)), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 382584661X

Description: According to market forecasts, e-commerce will attain growing importance in the near Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI)). To get started finding E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI)), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI))

E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI))

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