Description:The most remarkable aspect of taking your business online is that it is accessible by everyone and anyone across the globe. However, just because it is possible for businesses to reach people in different countries does not mean that all the potential customers in these countries will be receptive to the message that you are relaying. As such, when you take your business global, it is important that you optimize your website to accommodate the anticipated barriers and logistics of dealing with diverse countries and international requirements.This book covers all aspects of online marketing in multiple markets and is the latest publication in the highly successful series by Gabriela Taylor. From the cultural differences and considerations of dealing with different regions to key tips for growing your online business, this book is the perfect companion for any marketer or business owner looking to maximize their global online presence and reach.Table Of Contents1. Short Introduction To Online MarketingThe Main Online Marketing TechniquesAdvantages Of Internet MarketingWorldwide User Demographics2. Online And Offline MarketingHow To Get Your Online And Offline Marketing Working Together3. Types Of Online BusinessesFreemiumAdvertisingRecurring SubscriptionsMicropaymentsCommission PaymentsEcommerce storesThe App ModelAPIs And Access to Data4. Online Marketing In North AmericaCultural Differences: Do’s And Dont’sWebsite Design And Customer EngagementSearch Engine Marketing (SEM)Social Media Marketing (SMM)Email MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce5. Online Marketing In EuropeCultural Differences: Do’s And Dont’sWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce6. Online Marketing In AsiaCultural Differences: Dos And Don’tsWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce7. Online Marketing In Latin AmericaCultural Differences: Dos And Don’tsWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce8. Online Marketing In Australia And New ZealandCultural Differences: Dos And Don’tsWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce9. Online Marketing In Middle East And North AfricaCultural Differences Do’s And Dont’sWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Globalize to Monetize: Go Global with a Local Digital Marketing Strategy that Gets Results. To get started finding Globalize to Monetize: Go Global with a Local Digital Marketing Strategy that Gets Results, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
CreateSpace Independent Publishing Platform
Release
2012
ISBN
1490956727
Globalize to Monetize: Go Global with a Local Digital Marketing Strategy that Gets Results
Description: The most remarkable aspect of taking your business online is that it is accessible by everyone and anyone across the globe. However, just because it is possible for businesses to reach people in different countries does not mean that all the potential customers in these countries will be receptive to the message that you are relaying. As such, when you take your business global, it is important that you optimize your website to accommodate the anticipated barriers and logistics of dealing with diverse countries and international requirements.This book covers all aspects of online marketing in multiple markets and is the latest publication in the highly successful series by Gabriela Taylor. From the cultural differences and considerations of dealing with different regions to key tips for growing your online business, this book is the perfect companion for any marketer or business owner looking to maximize their global online presence and reach.Table Of Contents1. Short Introduction To Online MarketingThe Main Online Marketing TechniquesAdvantages Of Internet MarketingWorldwide User Demographics2. Online And Offline MarketingHow To Get Your Online And Offline Marketing Working Together3. Types Of Online BusinessesFreemiumAdvertisingRecurring SubscriptionsMicropaymentsCommission PaymentsEcommerce storesThe App ModelAPIs And Access to Data4. Online Marketing In North AmericaCultural Differences: Do’s And Dont’sWebsite Design And Customer EngagementSearch Engine Marketing (SEM)Social Media Marketing (SMM)Email MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce5. Online Marketing In EuropeCultural Differences: Do’s And Dont’sWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce6. Online Marketing In AsiaCultural Differences: Dos And Don’tsWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce7. Online Marketing In Latin AmericaCultural Differences: Dos And Don’tsWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce8. Online Marketing In Australia And New ZealandCultural Differences: Dos And Don’tsWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerce9. Online Marketing In Middle East And North AfricaCultural Differences Do’s And Dont’sWebsite Design And Customer EngagementSearch Engine MarketingSocial Media MarketingEmail MarketingMobile MarketingAffiliate MarketingVideo MarketingEcommerceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Globalize to Monetize: Go Global with a Local Digital Marketing Strategy that Gets Results. To get started finding Globalize to Monetize: Go Global with a Local Digital Marketing Strategy that Gets Results, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.