Read Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever

Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever

Lois K. Geller

4.9/5 (31730 ratings)

Description:Today's retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won't capture the buyer's loyalty if they don't establish a personal "connection." And there's no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy - so simple and yet so powerful - is Friendship Branding. While working with clients such as American Express, Weight Watchers, and Columbia House, Geller found that creating a warm, long-term relationship with customers brought unprecedented sales and long-term brand loyalty. She also discovered that customers prefer the brand that reflects the qualities of a good friend: reliability, humor, honesty, charisma. Customers for Keeps reveals the eight stages of Friendship Branding that will put your company on your customers' "most wanted" list. 1. Wear a human face. 2. Maximize your initial impact. 3. Bond with customers by establishing mutual needs. 4. Listen to your customers via new channels. 5. Win trust by apprising customers of the latest brand developments - good and bad 6. Set your customers at ease. 7. Commit to customers. 8. Sustain your friendships. Customers for Keeps will show you how to: -Create and maintain a memorable, effective brand - no matter how large or small the company -Redefine a brand as an experience, rather than an image -Relate to customers as one would a best friend, using the principles and "rituals" of friendship -Inspire trust, respect, and loyalty in customers -Repair "broken" relationships so that they are stronger than ever -And more! This groundbreaking work tears down the old definition of branding. Instead of simply creating a physical image or mental association of a product or service in the customer's mind, companies can now brand themselves in such a way so they are thought of as trusted friends. Remember, every customer worth getting is worth keeping. Customers for Keeps shows you why a friendship between customer and company is not only preferable in today's marketplace - it's vital.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever. To get started finding Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1580625614

Description: Today's retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won't capture the buyer's loyalty if they don't establish a personal "connection." And there's no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy - so simple and yet so powerful - is Friendship Branding. While working with clients such as American Express, Weight Watchers, and Columbia House, Geller found that creating a warm, long-term relationship with customers brought unprecedented sales and long-term brand loyalty. She also discovered that customers prefer the brand that reflects the qualities of a good friend: reliability, humor, honesty, charisma. Customers for Keeps reveals the eight stages of Friendship Branding that will put your company on your customers' "most wanted" list. 1. Wear a human face. 2. Maximize your initial impact. 3. Bond with customers by establishing mutual needs. 4. Listen to your customers via new channels. 5. Win trust by apprising customers of the latest brand developments - good and bad 6. Set your customers at ease. 7. Commit to customers. 8. Sustain your friendships. Customers for Keeps will show you how to: -Create and maintain a memorable, effective brand - no matter how large or small the company -Redefine a brand as an experience, rather than an image -Relate to customers as one would a best friend, using the principles and "rituals" of friendship -Inspire trust, respect, and loyalty in customers -Repair "broken" relationships so that they are stronger than ever -And more! This groundbreaking work tears down the old definition of branding. Instead of simply creating a physical image or mental association of a product or service in the customer's mind, companies can now brand themselves in such a way so they are thought of as trusted friends. Remember, every customer worth getting is worth keeping. Customers for Keeps shows you why a friendship between customer and company is not only preferable in today's marketplace - it's vital.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever. To get started finding Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever

Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever

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