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The 7 Principles of Brand Management

Nitish Rai Gupta
4.9/5 (15174 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The 7 Principles of Brand Management is a useful primer for any Marketer, The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing.How did Adolf Dassler leverage consumer need understanding to build an iconic brand? How was brand Singapore created by a leader who was able to energies a country behind his vision? What value creation model did amazon.com leverage to establish itself? Does pricing strategy play a critical role in Gillette's success? Why has 'Dove' been able to gain mega brand status while many cosmetic brands struggle to do so? Can brand building principles be applied in everyday life to establish yourself as a 'brand'? What was truly behind the success of brand 'American Express'? How critical was insight mining in creation of the brand 'Fair and Lovely'? Is it actually possible to learn the art of brand management? These and many more questions answered in ' The 7 Principles of Brand Management'. A simple yet insightful read into the world of branding and marketing.About the AuthorNitish Rai Gupta an MBA from IIM Calcutta has worked with P&G International Operations Singapore. Currently he lives in Gurgaon, India where he is handling innovations and marketing for an American MNC.Table of Contents1. Introduction to the 7 Fundamental Brand Management Principles2. Principle 1: Leverage Information via Hypothesis-led Data Analysis3. Principle 2: Understand Competition and Maintain Your Point of Difference4. Principle 3: Manage Your Budgets with Scarcity Mentality5. Principle 4: Know the Hurdle in Your Consumer’s Life that Your Offering Smoothens6. Principle 5: Be Consistent with Your Positioning Over Time and Across Platforms7. Principle 6: Get the Right Pricing that Offers Value in the Eyes of Your Consumers8. Principle 7: Motivate the Team by Envisioning and Early Buy-In9. Tail PieceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The 7 Principles of Brand Management. To get started finding The 7 Principles of Brand Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
120
Format
PDF, EPUB & Kindle Edition
Publisher
McGraw Hill Professional
Release
2011
ISBN
0070680906

The 7 Principles of Brand Management

Nitish Rai Gupta
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The 7 Principles of Brand Management is a useful primer for any Marketer, The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing.How did Adolf Dassler leverage consumer need understanding to build an iconic brand? How was brand Singapore created by a leader who was able to energies a country behind his vision? What value creation model did amazon.com leverage to establish itself? Does pricing strategy play a critical role in Gillette's success? Why has 'Dove' been able to gain mega brand status while many cosmetic brands struggle to do so? Can brand building principles be applied in everyday life to establish yourself as a 'brand'? What was truly behind the success of brand 'American Express'? How critical was insight mining in creation of the brand 'Fair and Lovely'? Is it actually possible to learn the art of brand management? These and many more questions answered in ' The 7 Principles of Brand Management'. A simple yet insightful read into the world of branding and marketing.About the AuthorNitish Rai Gupta an MBA from IIM Calcutta has worked with P&G International Operations Singapore. Currently he lives in Gurgaon, India where he is handling innovations and marketing for an American MNC.Table of Contents1. Introduction to the 7 Fundamental Brand Management Principles2. Principle 1: Leverage Information via Hypothesis-led Data Analysis3. Principle 2: Understand Competition and Maintain Your Point of Difference4. Principle 3: Manage Your Budgets with Scarcity Mentality5. Principle 4: Know the Hurdle in Your Consumer’s Life that Your Offering Smoothens6. Principle 5: Be Consistent with Your Positioning Over Time and Across Platforms7. Principle 6: Get the Right Pricing that Offers Value in the Eyes of Your Consumers8. Principle 7: Motivate the Team by Envisioning and Early Buy-In9. Tail PieceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The 7 Principles of Brand Management. To get started finding The 7 Principles of Brand Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
120
Format
PDF, EPUB & Kindle Edition
Publisher
McGraw Hill Professional
Release
2011
ISBN
0070680906

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