Description:With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, youll discover how easy it is to market your hometown to potential tourists. Youll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. Youll learn ways to improve the packaging of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., youll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: Your City, U.S.A. You will learn how to arrange a sample calendar of events, how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives youll find outlined in the book include: how to enhance your citys overall environmenthow to broaden your citys economic base while providing for new revenueshow to develop your citys infrastructure to be visitor-friendly and to increase the length of visitors stayshow to effectively market your citys resources for tourismhow to communicate with both audiences--the public and local residentsAfter reading Marketing Your City, U.S.A., youll find tourism a win-win situation: the more you attract tourists the more outside revenue youll gain. Youll approach tourism with a confident strategy that guarantees your hometowns success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan. To get started finding Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
121
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2014
ISBN
1283711907
Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan
Description: With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, youll discover how easy it is to market your hometown to potential tourists. Youll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. Youll learn ways to improve the packaging of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., youll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: Your City, U.S.A. You will learn how to arrange a sample calendar of events, how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives youll find outlined in the book include: how to enhance your citys overall environmenthow to broaden your citys economic base while providing for new revenueshow to develop your citys infrastructure to be visitor-friendly and to increase the length of visitors stayshow to effectively market your citys resources for tourismhow to communicate with both audiences--the public and local residentsAfter reading Marketing Your City, U.S.A., youll find tourism a win-win situation: the more you attract tourists the more outside revenue youll gain. Youll approach tourism with a confident strategy that guarantees your hometowns success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan. To get started finding Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.