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Advertising Transformed: The New Rules for the Digital Age

Fons Van Dyck
4.9/5 (30791 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The 20th century concept of advertising is dead, and it will have to reinvent itself in order to survive. Based on academic research but written in a comprehensible and digestible way, Advertising: Dead or Alive provides an in-depth analysis of the state of modern advertising and how it fits and works in conjunction with the plethora of new digital channels.Branding and marketing expert Fons Van Dyck discusses the basics of how advertising works in marketing and communications planning today and addresses current advertising topics, such as whether a USP (unique selling proposition) or ESP (emotional selling proposition) work better and the power of “retro” in advertising.For marketers who are unsure about where advertising now sits within their strategy, this book teaches them how to:-make a brand grow over time-build an “advertising ecosystem” that creates a relationship with their customers-use consumers as brand ambassadors-combine USP's, ESP's and “higher ideals” to build a personality, character and culture for productsFraming advertising as an essential part of marketing strategy, Advertising: Dead or Alive offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the digital age.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising Transformed: The New Rules for the Digital Age. To get started finding Advertising Transformed: The New Rules for the Digital Age, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0749471484

Advertising Transformed: The New Rules for the Digital Age

Fons Van Dyck
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The 20th century concept of advertising is dead, and it will have to reinvent itself in order to survive. Based on academic research but written in a comprehensible and digestible way, Advertising: Dead or Alive provides an in-depth analysis of the state of modern advertising and how it fits and works in conjunction with the plethora of new digital channels.Branding and marketing expert Fons Van Dyck discusses the basics of how advertising works in marketing and communications planning today and addresses current advertising topics, such as whether a USP (unique selling proposition) or ESP (emotional selling proposition) work better and the power of “retro” in advertising.For marketers who are unsure about where advertising now sits within their strategy, this book teaches them how to:-make a brand grow over time-build an “advertising ecosystem” that creates a relationship with their customers-use consumers as brand ambassadors-combine USP's, ESP's and “higher ideals” to build a personality, character and culture for productsFraming advertising as an essential part of marketing strategy, Advertising: Dead or Alive offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the digital age.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising Transformed: The New Rules for the Digital Age. To get started finding Advertising Transformed: The New Rules for the Digital Age, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0749471484

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