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The Power of Metaphor: Examining Its Influence on Social Life

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Description:This book explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). Although observations on metaphor's cognitive significance date back to Aristotle, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena primarily over the past decade. This book summarizes current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life. Some topics covered include * overcoming many of the empirical limitations confronting linguistic analyses of conceptual metaphor * how metaphoric influences guide perceptions of other people and the self and judgments of right and wrong * relying on metaphor when constructing memories of social stimuli * the role of metaphor in judgment and decision making * how exposure to metaphor in mass political communication influences observers' attitudes toward social and political issuesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Power of Metaphor: Examining Its Influence on Social Life. To get started finding The Power of Metaphor: Examining Its Influence on Social Life, you are right to find our website which has a comprehensive collection of manuals listed.
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ISBN: 1433815796

Description: This book explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). Although observations on metaphor's cognitive significance date back to Aristotle, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena primarily over the past decade. This book summarizes current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life. Some topics covered include * overcoming many of the empirical limitations confronting linguistic analyses of conceptual metaphor * how metaphoric influences guide perceptions of other people and the self and judgments of right and wrong * relying on metaphor when constructing memories of social stimuli * the role of metaphor in judgment and decision making * how exposure to metaphor in mass political communication influences observers' attitudes toward social and political issuesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Power of Metaphor: Examining Its Influence on Social Life. To get started finding The Power of Metaphor: Examining Its Influence on Social Life, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Power of Metaphor: Examining Its Influence on Social Life

The Power of Metaphor: Examining Its Influence on Social Life

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