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Marketing

Patrick Forsyth

4.9/5 (21564 ratings)

Description:Even though organisations have become increasingly marketing-focused in their approach - and it is clear that marketing is more than just the "marketing department" – marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as "the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response". The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes".This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing. To get started finding Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 230

Format: PDF, EPUB & Kindle Edition

Publisher: Profile Books

Release: 2009

ISBN: 1846681936

Description: Even though organisations have become increasingly marketing-focused in their approach - and it is clear that marketing is more than just the "marketing department" – marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as "the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response". The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes".This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing. To get started finding Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing

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