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Basics of Business Communication

J.W. Strydom
4.9/5 (24608 ratings)
Description:Basics of Business Communication is an easy-to-read book that teaches readers the basics of business communication.Written with the South African employee in mind and for students studying business communication for the first time, the book begins by explaining the foundations of business communication. It then expands on these foundations and concentrates on the different verbal methods of business communication. It shows, in a practical way, how employees should, inter alia, write e-mails, speak on the telephone, write business reports, conduct meetings, present speeches and so forth. It also teaches readers how to develop ethical and persuasive business messages and shows how these messages can be applied in communication with fellow colleagues as well as in communication with customers. The book provides guidelines on how to develop marketing communication campaign and concentrates on aspects such as advertising, direct marketing, personal selling, sales promotion, publicity and public relations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Basics of Business Communication. To get started finding Basics of Business Communication, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
251
Format
PDF, EPUB & Kindle Edition
Publisher
Frontline Books
Release
2012
ISBN
062050739X

Basics of Business Communication

J.W. Strydom
4.4/5 (1290744 ratings)
Description: Basics of Business Communication is an easy-to-read book that teaches readers the basics of business communication.Written with the South African employee in mind and for students studying business communication for the first time, the book begins by explaining the foundations of business communication. It then expands on these foundations and concentrates on the different verbal methods of business communication. It shows, in a practical way, how employees should, inter alia, write e-mails, speak on the telephone, write business reports, conduct meetings, present speeches and so forth. It also teaches readers how to develop ethical and persuasive business messages and shows how these messages can be applied in communication with fellow colleagues as well as in communication with customers. The book provides guidelines on how to develop marketing communication campaign and concentrates on aspects such as advertising, direct marketing, personal selling, sales promotion, publicity and public relations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Basics of Business Communication. To get started finding Basics of Business Communication, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
251
Format
PDF, EPUB & Kindle Edition
Publisher
Frontline Books
Release
2012
ISBN
062050739X
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