Read A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders

Michael D. White

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Description:International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter devoted to mistakes made when marketing Western goods to Japan. White is the executive trade director of the Foreign Trade Association of Southern California. In his 23-year career as a journalist he covered international trade as a managing editor and editor at two international trade magazines. Annotation c. Book News, Inc., Portland, ORWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Short Course in International Marketing Blunders. To get started finding A Short Course in International Marketing Blunders, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1885073607

Description: International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter devoted to mistakes made when marketing Western goods to Japan. White is the executive trade director of the Foreign Trade Association of Southern California. In his 23-year career as a journalist he covered international trade as a managing editor and editor at two international trade magazines. Annotation c. Book News, Inc., Portland, ORWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Short Course in International Marketing Blunders. To get started finding A Short Course in International Marketing Blunders, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders

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