Read For God's Sake: An Adman on the Business of Religion

For God's Sake: An Adman on the Business of Religion

Ambi Parameswaran

4.9/5 (13529 ratings)

Description:An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:• Why has the bindi disappeared from advertisements?• How did Akshaya Trithaya become such a big deal?• What makes Lord Shiva so cool?• How did a Chennai-based department store start the New Year's Sale phenomenon?• Are Muslims more open-minded shoppers?• Why do people who have no interest in using an MBA degree still get an MBA degree?• How did the Manusmriti do a disservice to Hindu women?• What can Harvard Business School learn from the Kumbh Mela?Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with For God's Sake: An Adman on the Business of Religion. To get started finding For God's Sake: An Adman on the Business of Religion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Description: An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:• Why has the bindi disappeared from advertisements?• How did Akshaya Trithaya become such a big deal?• What makes Lord Shiva so cool?• How did a Chennai-based department store start the New Year's Sale phenomenon?• Are Muslims more open-minded shoppers?• Why do people who have no interest in using an MBA degree still get an MBA degree?• How did the Manusmriti do a disservice to Hindu women?• What can Harvard Business School learn from the Kumbh Mela?Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with For God's Sake: An Adman on the Business of Religion. To get started finding For God's Sake: An Adman on the Business of Religion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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For God's Sake: An Adman on the Business of Religion

For God's Sake: An Adman on the Business of Religion

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