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Media Hypnosis in Advertising and Politics

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Description:Suggestions can drastically alter the way individuals perceive and think about their world. The power of suggestion has been most widely studied in hypnosis in which the effects appear to result from a special force or special words of the hypnotist, but this is incorrect. The essence of hypnosis lies in the individual's susceptibility to suggestion a personality trait that can be measured by a simple test. For more than half-a-century thousands of men and women have been so tested in an attempt to understand how suggestions alter thought processes. "Media Hypnosis in Advertising and Politics" is unique in that it relates hypnotic susceptibility to the effects of suggestions presented by the mass media, specifically those that promoted Nazism in Germany after World War I, and that created the American consumer economy after World War II. Public relations expert Edward Bernays said that: "the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country" This book argues that Bernays is right and that Americans are in the process of abrogating fundamental values in favor of unimportant things that lie close to the surface because they are pointed out to us constatly by the media. Things of lasting value, essentail to a participatory democracy, languish beneath the surface because no one is teaching us how to look for them, and we are forgetting that they even matter. It is time to wake up.Kenneth R. Graham, Ph.D. is an Emeritus Professor of Psychology at Muhlenberg College; a graduate of the University of Pennsylvania (B.A.) and Stanford University (Ph.D.); a former associate editor of the American Journal of Clinical Hypnosis; and a past-president of the Division for Psychological Hypnosis of the American Psychological Association. His biography appears in Marquis' Publications "Who's Who in America," and "Who's Who is the World."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Media Hypnosis in Advertising and Politics. To get started finding Media Hypnosis in Advertising and Politics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0615762832

Description: Suggestions can drastically alter the way individuals perceive and think about their world. The power of suggestion has been most widely studied in hypnosis in which the effects appear to result from a special force or special words of the hypnotist, but this is incorrect. The essence of hypnosis lies in the individual's susceptibility to suggestion a personality trait that can be measured by a simple test. For more than half-a-century thousands of men and women have been so tested in an attempt to understand how suggestions alter thought processes. "Media Hypnosis in Advertising and Politics" is unique in that it relates hypnotic susceptibility to the effects of suggestions presented by the mass media, specifically those that promoted Nazism in Germany after World War I, and that created the American consumer economy after World War II. Public relations expert Edward Bernays said that: "the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country" This book argues that Bernays is right and that Americans are in the process of abrogating fundamental values in favor of unimportant things that lie close to the surface because they are pointed out to us constatly by the media. Things of lasting value, essentail to a participatory democracy, languish beneath the surface because no one is teaching us how to look for them, and we are forgetting that they even matter. It is time to wake up.Kenneth R. Graham, Ph.D. is an Emeritus Professor of Psychology at Muhlenberg College; a graduate of the University of Pennsylvania (B.A.) and Stanford University (Ph.D.); a former associate editor of the American Journal of Clinical Hypnosis; and a past-president of the Division for Psychological Hypnosis of the American Psychological Association. His biography appears in Marquis' Publications "Who's Who in America," and "Who's Who is the World."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Media Hypnosis in Advertising and Politics. To get started finding Media Hypnosis in Advertising and Politics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Media Hypnosis in Advertising and Politics

Media Hypnosis in Advertising and Politics

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