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Strategic Marketing: Planning and Control (Chartered Institute of Marketing)

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Description:Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications* The material presented is easy to read in a user-friendly layout* The final chapter has been re-written to include new and up-to-date case studiesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Marketing: Planning and Control (Chartered Institute of Marketing). To get started finding Strategic Marketing: Planning and Control (Chartered Institute of Marketing), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Description: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications* The material presented is easy to read in a user-friendly layout* The final chapter has been re-written to include new and up-to-date case studiesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Marketing: Planning and Control (Chartered Institute of Marketing). To get started finding Strategic Marketing: Planning and Control (Chartered Institute of Marketing), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Strategic Marketing: Planning and Control (Chartered Institute of Marketing)

Strategic Marketing: Planning and Control (Chartered Institute of Marketing)

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