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Reason Why Advertising - Intensive Advertising

John E. Kennedy

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Description:Reason Why Advertising - Intensive AdvertisingBy John E. JennedyAt the turn of the century, John E. Kennedy came up with the powerful, simple concept that “Advertising was Salesmanship-in-Print”.Not only did this idea revolutionize the advertising industry, but it also led to Kennedy becoming one of the highest paid copywriters in the world at 24 years old, as a partner at Lord + Thomas advertising agency.With Kennedy’s teachings, Lord + Thomas’ reputation grew in stature. The agency became well-known for developing its own in-house stable of copywriters and working on the campaigns for some of America’s most famous brands, such as Palmolive, Pepsodent, Oldsmobile and Quaker Puffed Rice and Wheat.Table of ContentsReason Why Advertising I. You Must Do the Sum to Prove it............................ 4II. To Whom Are You Advertising?.............................. 6III. The Responsive Chord in Advertising.................... 8IV. "Let There be Light" ........................................11V. They Who Blindly Follow the Blind....................... 13VI. Fortunes Wasted in following "Will-o'-the-Wisp”.. 17VII. Why Some Advertisers grow Wealthy While Others Fail.....20VIII. Making Sure of Results from General Advertising.. 23IX. How Mail Order Advertising is Tested ................... 26X. How to Test Out General Advertising...................... 28"Judicious Advertising" Notes..................................... 30Intensive AdvertisingPublishers Pay $25,000 for Intensive Advertising........... 34Who Was John E. Kennedy - A Short Biography........... 351. Intensive Advertising................................... 372. Salesmanship Multiplied........................................ 393. Good Advertising is News ...................................... 414. How Short Should an Ad Be?..........…...................... 435. To Plan and Write Strong Ads.................................. 45From "The Book of Advertising Tests"1. How Shall We Know Good Copy? ........................... 47We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Reason Why Advertising - Intensive Advertising. To get started finding Reason Why Advertising - Intensive Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 53

Format: PDF, EPUB & Kindle Edition

Publisher: Lord & Thomas

Release: 1904

ISBN

Description: Reason Why Advertising - Intensive AdvertisingBy John E. JennedyAt the turn of the century, John E. Kennedy came up with the powerful, simple concept that “Advertising was Salesmanship-in-Print”.Not only did this idea revolutionize the advertising industry, but it also led to Kennedy becoming one of the highest paid copywriters in the world at 24 years old, as a partner at Lord + Thomas advertising agency.With Kennedy’s teachings, Lord + Thomas’ reputation grew in stature. The agency became well-known for developing its own in-house stable of copywriters and working on the campaigns for some of America’s most famous brands, such as Palmolive, Pepsodent, Oldsmobile and Quaker Puffed Rice and Wheat.Table of ContentsReason Why Advertising I. You Must Do the Sum to Prove it............................ 4II. To Whom Are You Advertising?.............................. 6III. The Responsive Chord in Advertising.................... 8IV. "Let There be Light" ........................................11V. They Who Blindly Follow the Blind....................... 13VI. Fortunes Wasted in following "Will-o'-the-Wisp”.. 17VII. Why Some Advertisers grow Wealthy While Others Fail.....20VIII. Making Sure of Results from General Advertising.. 23IX. How Mail Order Advertising is Tested ................... 26X. How to Test Out General Advertising...................... 28"Judicious Advertising" Notes..................................... 30Intensive AdvertisingPublishers Pay $25,000 for Intensive Advertising........... 34Who Was John E. Kennedy - A Short Biography........... 351. Intensive Advertising................................... 372. Salesmanship Multiplied........................................ 393. Good Advertising is News ...................................... 414. How Short Should an Ad Be?..........…...................... 435. To Plan and Write Strong Ads.................................. 45From "The Book of Advertising Tests"1. How Shall We Know Good Copy? ........................... 47We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Reason Why Advertising - Intensive Advertising. To get started finding Reason Why Advertising - Intensive Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Reason Why Advertising - Intensive Advertising

Reason Why Advertising - Intensive Advertising

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