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International Marketing

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Description:In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a highly readable perspective of international markets encompassing history, geography, language, religion and economics. International Marketing 2E helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia-Pacific region and their importance in the wider global context. It has been revised and updated to reflect the important events and innovations that have affected global business in recent years. KEY FEATURES:Greater coverage of digital, social and interactive marketing including how technology is being harnessed by developing economies.More cases and examples from emerging and developing markets including Central and Eastern Europe, and South America.New end-of-book cases covering contemporary topics such as the counterfeit branding problem and Zara's global growth strategies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with International Marketing. To get started finding International Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 691

Format: PDF, EPUB & Kindle Edition

Publisher: McGraw-Hill

Release: 2012

ISBN

Description: In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a highly readable perspective of international markets encompassing history, geography, language, religion and economics. International Marketing 2E helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia-Pacific region and their importance in the wider global context. It has been revised and updated to reflect the important events and innovations that have affected global business in recent years. KEY FEATURES:Greater coverage of digital, social and interactive marketing including how technology is being harnessed by developing economies.More cases and examples from emerging and developing markets including Central and Eastern Europe, and South America.New end-of-book cases covering contemporary topics such as the counterfeit branding problem and Zara's global growth strategies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with International Marketing. To get started finding International Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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International Marketing

International Marketing

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