Read Digital Metrics Playbook: Measuring Your Online Branding Strategies

Digital Metrics Playbook: Measuring Your Online Branding Strategies

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Description:Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences. The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability. It guides you on a step by step through the five stages of the framework: 1. Expose your brand. 2. Attract people to your brand territory. 3. Engage providing valuable experiences. 4. Retain attention over the long term. 5. Influence perception, intent or behavior. We also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Digital Metrics Playbook: Measuring Your Online Branding Strategies. To get started finding Digital Metrics Playbook: Measuring Your Online Branding Strategies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0996101306

Description: Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences. The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability. It guides you on a step by step through the five stages of the framework: 1. Expose your brand. 2. Attract people to your brand territory. 3. Engage providing valuable experiences. 4. Retain attention over the long term. 5. Influence perception, intent or behavior. We also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Digital Metrics Playbook: Measuring Your Online Branding Strategies. To get started finding Digital Metrics Playbook: Measuring Your Online Branding Strategies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Digital Metrics Playbook: Measuring Your Online Branding Strategies

Digital Metrics Playbook: Measuring Your Online Branding Strategies

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