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Nation Branding, Public Relations and Soft Power (Routledge New Directions in PR & Communication Research)

Pawel Surowiec
4.9/5 (34896 ratings)
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Description:Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs.Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Nation Branding, Public Relations and Soft Power (Routledge New Directions in PR & Communication Research). To get started finding Nation Branding, Public Relations and Soft Power (Routledge New Directions in PR & Communication Research), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
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Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
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ISBN
1138818836

Nation Branding, Public Relations and Soft Power (Routledge New Directions in PR & Communication Research)

Pawel Surowiec
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs.Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Nation Branding, Public Relations and Soft Power (Routledge New Directions in PR & Communication Research). To get started finding Nation Branding, Public Relations and Soft Power (Routledge New Directions in PR & Communication Research), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1138818836

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