Read Shift: Inside Nissan's Historic Revival

Shift: Inside Nissan's Historic Revival

Carlos Ghosn

4.9/5 (19298 ratings)

Description:In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering.Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Shift: Inside Nissan's Historic Revival. To get started finding Shift: Inside Nissan's Historic Revival, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: Crown Business

Release: —

ISBN: 0385512910

Description: In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering.Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Shift: Inside Nissan's Historic Revival. To get started finding Shift: Inside Nissan's Historic Revival, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Shift: Inside Nissan's Historic Revival

Shift: Inside Nissan's Historic Revival

More Books

Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire

Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire

Boundless: The Rise, Fall, and Escape of Carlos Ghosn

Boundless: The Rise, Fall, and Escape of Carlos Ghosn

Turnaround: How Carlos Ghosn Rescued Nissan

Turnaround: How Carlos Ghosn Rescued Nissan

The Ghosn Factor: 24 Inspiring Lessons From Carlos Ghosn, The Most Successful Transnational CEO

The Ghosn Factor: 24 Inspiring Lessons From Carlos Ghosn, The Most Successful Transnational CEO

Le temps de la vérité: Carlos Ghosn parle (Documents Français) (French Edition)

Le temps de la vérité: Carlos Ghosn parle (Documents Français) (French Edition)

A armadilha: Investigação sobre a queda de Carlos Ghosn (Portuguese Edition)

A armadilha: Investigação sobre a queda de Carlos Ghosn (Portuguese Edition)

Shift by Carlos Ghosn, Philippe Ries (2006) Paperback

Shift by Carlos Ghosn, Philippe Ries (2006) Paperback

Essential Leadership Lessons From Top CEOs: Lou Gerstner, Jack Welch, Sam Walton, Howard Hughes, Lee Iacocca, Phil Knight, Walt Disney, Carlos Ghosn, Andrew S.Grove

Essential Leadership Lessons From Top CEOs: Lou Gerstner, Jack Welch, Sam Walton, Howard Hughes, Lee Iacocca, Phil Knight, Walt Disney, Carlos Ghosn, Andrew S.Grove

Carlos Ghosn: 24 leçons de management par M. Rivas-Micoud (Masterclass) (MASTER CLASS t. 1) (French Edition)

Carlos Ghosn: 24 leçons de management par M. Rivas-Micoud (Masterclass) (MASTER CLASS t. 1) (French Edition)