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Sport and Event Marketing

Nigel K. Pope
4.9/5 (16104 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns. Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Sport and Event Marketing. To get started finding Sport and Event Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0074708112

Sport and Event Marketing

Nigel K. Pope
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns. Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Sport and Event Marketing. To get started finding Sport and Event Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0074708112

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