Read Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

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Description:If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain.Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive.Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education. To get started finding Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1475813627

Description: If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain.Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive.Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education. To get started finding Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education

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