Read Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

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Description:Creativity is ubiquitous in the realm of consumption. On the one hand, we as consumers engage in everyday creative behavior such as home decor, fashion, or planning meals with limited resources (Burroughs and Mick 2004; Burroughs, Moreau, and Mick 2008). On the other hand, many businesses thrive on consumers’ ability and desire to be creative. For example, consumers’ ability to understand and appreciate creative and metaphorical persuasive messages is an essential element of any successful creative advertising campaign. Similarly, consumers’ desire to be creative has a significant impact on the success of many products, including play kits (e.g., model trains, paint-by-numbers kits), how-to guides (e.g., cookbooks, landscaping; Dahl and Moreau 2007), and many other innovative new products.Because creativity permeates the consumption environment, it is not surprising that a great deal of research has explored factors that can affect consumers’ creative ability and performance, including external constraints (Moreau and Dahl 2005), involvement (Burroughs and Mick 2004), analogical thinking (Dahl and Moreau 2002), systematic training (Goldenberg, Mazursky, and Solomon 1999), and life experiences (Maddux and Galinsky 2009). However, extant research in this domain has largely ignored the impact of physical environment on an individual’s creativity (for exceptions, see Mehta and Zhu 2009; Meyers-Levy and Zhu 2007). The current study attempts to fill this gap in the literature by investigating the effects of an important environmental variable—ambient noise—on creativity.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. To get started finding Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 16

Format: PDF, EPUB & Kindle Edition

Publisher: Oxford University Press

Release: 2012

ISBN

Description: Creativity is ubiquitous in the realm of consumption. On the one hand, we as consumers engage in everyday creative behavior such as home decor, fashion, or planning meals with limited resources (Burroughs and Mick 2004; Burroughs, Moreau, and Mick 2008). On the other hand, many businesses thrive on consumers’ ability and desire to be creative. For example, consumers’ ability to understand and appreciate creative and metaphorical persuasive messages is an essential element of any successful creative advertising campaign. Similarly, consumers’ desire to be creative has a significant impact on the success of many products, including play kits (e.g., model trains, paint-by-numbers kits), how-to guides (e.g., cookbooks, landscaping; Dahl and Moreau 2007), and many other innovative new products.Because creativity permeates the consumption environment, it is not surprising that a great deal of research has explored factors that can affect consumers’ creative ability and performance, including external constraints (Moreau and Dahl 2005), involvement (Burroughs and Mick 2004), analogical thinking (Dahl and Moreau 2002), systematic training (Goldenberg, Mazursky, and Solomon 1999), and life experiences (Maddux and Galinsky 2009). However, extant research in this domain has largely ignored the impact of physical environment on an individual’s creativity (for exceptions, see Mehta and Zhu 2009; Meyers-Levy and Zhu 2007). The current study attempts to fill this gap in the literature by investigating the effects of an important environmental variable—ambient noise—on creativity.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. To get started finding Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

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