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Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics

Brent Dykes
4.9/5 (17784 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:In Web Analytics Kick Start Guide, I start by exploring the evolution of the web analytics industry and then I dive into the business, technical, and process essentials that all aspiring data-driven professionals should know. To prepare you for what’s covered in this new primer, I thought it would be helpful to share a brief overview of the four main sections:1. The Definition and Evolution of Web Analytics What web analytics is and what it can do for your business The origins of web analytics and how it has matured as a technology over time2. The Business Essentials of Web Analytics How your online business strategy and goals define what should be measured Definitions and gotchas for commonly-used web metrics Business model-specific KPIs3. The Technical Essentials of Web Analytics (for the Non-Technical) Data collection overview for page tagging Overview of cookies and reporting architecture Deep dives into key areas such as interaction/event tracking, campaign tracking, mobile/cross-device measurement, data enrichment, and tag management4. The Process of Digital Measurement The steps involved in an effective digital measurement process (data collection through data usage) Organizational maturity levels for digital measurementI want to highlight this book is not intended to be a product guide or manual for any particular product. In the technical section, I do map technical concepts to actual product capabilities so readers have a contextual reference to help them grasp the information. While I did this explicitly for Adobe Analytics and Google Analytics, the book’s core concepts should be readily transferable to similar features across most other web analytics tools.For analytics practitioners, this primer will be a helpful tool for getting your internal customers or stakeholders to up to speed on the field of web analytics. Obviously it doesn’t focus solely on your unique business model or the details of your particular implementation, but it can lay a useful foundation of knowledge to build upon. Even seasoned digital analysts might learn something new from this book. I know I learned during the process of writing it as I identified and filled gaps in my own knowledge.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics. To get started finding Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
154
Format
PDF, EPUB & Kindle Edition
Publisher
Peachpit
Release
2014
ISBN
0133924629

Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics

Brent Dykes
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: In Web Analytics Kick Start Guide, I start by exploring the evolution of the web analytics industry and then I dive into the business, technical, and process essentials that all aspiring data-driven professionals should know. To prepare you for what’s covered in this new primer, I thought it would be helpful to share a brief overview of the four main sections:1. The Definition and Evolution of Web Analytics What web analytics is and what it can do for your business The origins of web analytics and how it has matured as a technology over time2. The Business Essentials of Web Analytics How your online business strategy and goals define what should be measured Definitions and gotchas for commonly-used web metrics Business model-specific KPIs3. The Technical Essentials of Web Analytics (for the Non-Technical) Data collection overview for page tagging Overview of cookies and reporting architecture Deep dives into key areas such as interaction/event tracking, campaign tracking, mobile/cross-device measurement, data enrichment, and tag management4. The Process of Digital Measurement The steps involved in an effective digital measurement process (data collection through data usage) Organizational maturity levels for digital measurementI want to highlight this book is not intended to be a product guide or manual for any particular product. In the technical section, I do map technical concepts to actual product capabilities so readers have a contextual reference to help them grasp the information. While I did this explicitly for Adobe Analytics and Google Analytics, the book’s core concepts should be readily transferable to similar features across most other web analytics tools.For analytics practitioners, this primer will be a helpful tool for getting your internal customers or stakeholders to up to speed on the field of web analytics. Obviously it doesn’t focus solely on your unique business model or the details of your particular implementation, but it can lay a useful foundation of knowledge to build upon. Even seasoned digital analysts might learn something new from this book. I know I learned during the process of writing it as I identified and filled gaps in my own knowledge.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics. To get started finding Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
154
Format
PDF, EPUB & Kindle Edition
Publisher
Peachpit
Release
2014
ISBN
0133924629

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