Read Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series)

Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series)

Eric Shiu

4.9/5 (18494 ratings)

Description:This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series). To get started finding Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0857937944

Description: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series). To get started finding Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series)

Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series)

More Books

Creativity Research: An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Routledge Studies in Innovation, Organizations and Technology)

Creativity Research: An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Routledge Studies in Innovation, Organizations and Technology)

[(Marketing Research )] [Author: Eric Shiu] [Mar-2009]

[(Marketing Research )] [Author: Eric Shiu] [Mar-2009]

Marketing Research by Shiu. Eric ( 2009 ) Paperback

Marketing Research by Shiu. Eric ( 2009 ) Paperback

Creativity Research : An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Hardcover)--by Eric Shiu [2014 Edition]

Creativity Research : An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Hardcover)--by Eric Shiu [2014 Edition]

Marketing Research, European Edition by Eric Shiu (2009-03-01)

Marketing Research, European Edition by Eric Shiu (2009-03-01)

Marketing Research

Marketing Research

Electronic commerce for Taiwanese students: Perspectives from Scotland

Electronic commerce for Taiwanese students: Perspectives from Scotland

An exploratory study of the interaction between retailing and consumption

An exploratory study of the interaction between retailing and consumption

Demographic segmentation of shoppers at traditional markets and supermarkets in Taiwan: A preliminary analysis using logisitic regression

Demographic segmentation of shoppers at traditional markets and supermarkets in Taiwan: A preliminary analysis using logisitic regression