Read Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

John Yunker

4.9/5 (15101 ratings)

Description:Succeed Globally. Passport Not Required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:- A process for creating world-ready products, websites, and software - Cultural insights into China, Russia, Germany, Brazil, India, and more - Tips for localizing text, images, icons, and pictures for the world - New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. To get started finding Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1618220497

Description: Succeed Globally. Passport Not Required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:- A process for creating world-ready products, websites, and software - Cultural insights into China, Russia, Germany, Brazil, India, and more - Tips for localizing text, images, icons, and pictures for the world - New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. To get started finding Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

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