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Digital Development in the Fashion Industry: Communication, Culture and Bussines

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Description:The fashion phenomenon is a multidimensional reality that includes differentareas such as business, communication and culture. The digital change,characterized by the influence and democratization of new technologies intransmission and diffusion of content and products, by the new possibilities ofa global marketing strategy, and by the social media’s participation as criticalagents, invites upon a reflection on the need to reinvent strategies and anticipate future proposals. Fashion finds itself in a unique moment in history that demands the existence of the transforming power of creativity and innovative talent in this reality of constant change and adaptation.The IX International Fashion Conference in the University of Navarra“Digital Development in the Fashion Industry: communication, culture andbusiness” offers a multidisciplinary space in which to address these changes.It aims to analyze its nature, its characteristics and its emerging values. Theconference has three priority focus areas: business, communication and culture, three variables that feed and apparently influence decisions made by fashion brands. They define the trends to be made and sold, consumed or desired and they have a strong influence on society. That is, it affects the aspirations, experiences, emotions and decisions that shape each individual’s personality or identity.Marta Torregrosa and Teresa Sádaba.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Digital Development in the Fashion Industry: Communication, Culture and Bussines. To get started finding Digital Development in the Fashion Industry: Communication, Culture and Bussines, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 243

Format: PDF, EPUB & Kindle Edition

Publisher: Servicio de Publicaciones de la Universidad de Navarra Pamplona

Release: 2014

ISBN: 8480814209

Description: The fashion phenomenon is a multidimensional reality that includes differentareas such as business, communication and culture. The digital change,characterized by the influence and democratization of new technologies intransmission and diffusion of content and products, by the new possibilities ofa global marketing strategy, and by the social media’s participation as criticalagents, invites upon a reflection on the need to reinvent strategies and anticipate future proposals. Fashion finds itself in a unique moment in history that demands the existence of the transforming power of creativity and innovative talent in this reality of constant change and adaptation.The IX International Fashion Conference in the University of Navarra“Digital Development in the Fashion Industry: communication, culture andbusiness” offers a multidisciplinary space in which to address these changes.It aims to analyze its nature, its characteristics and its emerging values. Theconference has three priority focus areas: business, communication and culture, three variables that feed and apparently influence decisions made by fashion brands. They define the trends to be made and sold, consumed or desired and they have a strong influence on society. That is, it affects the aspirations, experiences, emotions and decisions that shape each individual’s personality or identity.Marta Torregrosa and Teresa Sádaba.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Digital Development in the Fashion Industry: Communication, Culture and Bussines. To get started finding Digital Development in the Fashion Industry: Communication, Culture and Bussines, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Digital Development in the Fashion Industry: Communication, Culture and Bussines

Digital Development in the Fashion Industry: Communication, Culture and Bussines

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