Read Predictive Analytics for Marketers: Using Data Mining for Business Advantage

Predictive Analytics for Marketers: Using Data Mining for Business Advantage

Barry Leventhal

4.9/5 (25452 ratings)

Description:Predictive Analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors.Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics has been used to successfully achieve a range of business purposes.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Predictive Analytics for Marketers: Using Data Mining for Business Advantage. To get started finding Predictive Analytics for Marketers: Using Data Mining for Business Advantage, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0749479930

Description: Predictive Analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors.Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics has been used to successfully achieve a range of business purposes.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Predictive Analytics for Marketers: Using Data Mining for Business Advantage. To get started finding Predictive Analytics for Marketers: Using Data Mining for Business Advantage, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Predictive Analytics for Marketers: Using Data Mining for Business Advantage

Predictive Analytics for Marketers: Using Data Mining for Business Advantage

More Books

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

Where Was God? Theological Perspectives on the Holocaust

Where Was God? Theological Perspectives on the Holocaust

Case Study Examples to Demonstrate the Use of Samples of Anonymised Records in Marketing Analysis (Occasional Papers S.)

Case Study Examples to Demonstrate the Use of Samples of Anonymised Records in Marketing Analysis (Occasional Papers S.)

Introductory Guide to the 1991 Census

Introductory Guide to the 1991 Census

They Have Conspired Against You: Responding to the New Anti-Semitism

They Have Conspired Against You: Responding to the New Anti-Semitism