Read Strategic Corporate Communications: A Global Approach for Doing Business in the New India

Strategic Corporate Communications: A Global Approach for Doing Business in the New India

Paul A. Argenti

4.9/5 (21887 ratings)

Description:As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. "Put simply," writes Paul Argenti, one of the foremost experts on corporate communications today, "companies must now find ways to communicate with constituencies they were able to ignore fifty years ago."Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you:Organize communication efforts within the company and with the general publicUse advertising designed to attract investors and influence opinionWork effectively with the Indian media, which operates differently from outlets in the WestBuild a framework dedicated to handling investor relationsGain a deep understanding of government's role in India, and work with it accordinglyMany key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Corporate Communications: A Global Approach for Doing Business in the New India. To get started finding Strategic Corporate Communications: A Global Approach for Doing Business in the New India, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0071549919

Description: As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. "Put simply," writes Paul Argenti, one of the foremost experts on corporate communications today, "companies must now find ways to communicate with constituencies they were able to ignore fifty years ago."Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you:Organize communication efforts within the company and with the general publicUse advertising designed to attract investors and influence opinionWork effectively with the Indian media, which operates differently from outlets in the WestBuild a framework dedicated to handling investor relationsGain a deep understanding of government's role in India, and work with it accordinglyMany key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Corporate Communications: A Global Approach for Doing Business in the New India. To get started finding Strategic Corporate Communications: A Global Approach for Doing Business in the New India, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Strategic Corporate Communications: A Global Approach for Doing Business in the New India

Strategic Corporate Communications: A Global Approach for Doing Business in the New India

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