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From Ideas to Iconic Brands

Giles Lury
4.9/5 (20312 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Inspiring stories of 101 amazing brands that changed the world • Apple • Coca-Cola • Nike • Starbucks • Disney • KFC • Hallmark • Mercedes • Revlon • Tupperware • Banana Republic and many moreInspiring stories to help you build a bigger, better, stronger brandA cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with From Ideas to Iconic Brands. To get started finding From Ideas to Iconic Brands, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
334
Format
PDF, EPUB & Kindle Edition
Publisher
Jaico Publishing House
Release
2018
ISBN
9386867893

From Ideas to Iconic Brands

Giles Lury
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Inspiring stories of 101 amazing brands that changed the world • Apple • Coca-Cola • Nike • Starbucks • Disney • KFC • Hallmark • Mercedes • Revlon • Tupperware • Banana Republic and many moreInspiring stories to help you build a bigger, better, stronger brandA cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with From Ideas to Iconic Brands. To get started finding From Ideas to Iconic Brands, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
334
Format
PDF, EPUB & Kindle Edition
Publisher
Jaico Publishing House
Release
2018
ISBN
9386867893

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