Read City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Waldemar Cudny

4.9/5 (12820 ratings)

Description:This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims, and implementation of branding strategies, and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki in Poland.This book provides the reader with theoretical and practical insights on city branding, and will appeal to scholars and students in urban studies, geography, tourism, management and economics.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change). To get started finding City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1138488100

Description: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims, and implementation of branding strategies, and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki in Poland.This book provides the reader with theoretical and practical insights on city branding, and will appeal to scholars and students in urban studies, geography, tourism, management and economics.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change). To get started finding City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

City Branding and Promotion (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

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