Read Growing a Global Professional Services Client Base - A Case Study

Growing a Global Professional Services Client Base - A Case Study

Suzanne Lowe

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Description:Through a new internal program (START), Jones Lang LaSalle bridged marketing and business development disconnects while helping increase the company’s value to clients, expand its book of business with them, and grow individuals’ professional skills.This case study is part of a series of case studies that are exclusively focused on teaching and executive education about the management and marketing of professional services firms.*Knowledge- and relationship-based service enterprises face a set of business challenges that are entirely unlike those facing retail, consumer products or industrial businesses. Professional service leaders can use case studies to learn about how other professional enterprises have addressed these unique challenges, especially in management, marketing and selling situations. This case study explores how a large real estate services enterprise effectively manages multiple mandates at once: increasing the company’s value to clients, expanding the firm’s book of business with those clients, and growing its individuals’ professional competencies. The company created and deployed: •Its START program, featuring comprehensive processes and systems, training and global integration of local marketing and business development activities. The result is a powerful network that allows the firm to develop truly global service offerings for clients. •Initiatives to grow the competencies of its own professionals to better integrate its marketing and business development functions, thus providing more integrated solutions for clients. This “grow-your-expertise” effort is a valuable illustration of how a company can simultaneously help its people grow their skills, outline new formal processes, and clearly establish new shared accountabilities and collaboration pathways.*accounting, architecture, construction management, engineering, executive search, financial services, information technology, insurance and reinsurance, law, real estate management and investment, telecommunications and a wide range of a wide range of consulting specialties, including, career management / leadership development, change management, environmental engineering, food service management, fundraising, healthcare, human capital / human resources, maritime safety and security, new product development, relationship management, risk management, management and strategy, and workplace diversityWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Growing a Global Professional Services Client Base - A Case Study. To get started finding Growing a Global Professional Services Client Base - A Case Study, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0989336115

Description: Through a new internal program (START), Jones Lang LaSalle bridged marketing and business development disconnects while helping increase the company’s value to clients, expand its book of business with them, and grow individuals’ professional skills.This case study is part of a series of case studies that are exclusively focused on teaching and executive education about the management and marketing of professional services firms.*Knowledge- and relationship-based service enterprises face a set of business challenges that are entirely unlike those facing retail, consumer products or industrial businesses. Professional service leaders can use case studies to learn about how other professional enterprises have addressed these unique challenges, especially in management, marketing and selling situations. This case study explores how a large real estate services enterprise effectively manages multiple mandates at once: increasing the company’s value to clients, expanding the firm’s book of business with those clients, and growing its individuals’ professional competencies. The company created and deployed: •Its START program, featuring comprehensive processes and systems, training and global integration of local marketing and business development activities. The result is a powerful network that allows the firm to develop truly global service offerings for clients. •Initiatives to grow the competencies of its own professionals to better integrate its marketing and business development functions, thus providing more integrated solutions for clients. This “grow-your-expertise” effort is a valuable illustration of how a company can simultaneously help its people grow their skills, outline new formal processes, and clearly establish new shared accountabilities and collaboration pathways.*accounting, architecture, construction management, engineering, executive search, financial services, information technology, insurance and reinsurance, law, real estate management and investment, telecommunications and a wide range of a wide range of consulting specialties, including, career management / leadership development, change management, environmental engineering, food service management, fundraising, healthcare, human capital / human resources, maritime safety and security, new product development, relationship management, risk management, management and strategy, and workplace diversityWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Growing a Global Professional Services Client Base - A Case Study. To get started finding Growing a Global Professional Services Client Base - A Case Study, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Growing a Global Professional Services Client Base - A Case Study

Growing a Global Professional Services Client Base - A Case Study

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