Read Alphabet: The Becoming of Google (Global Media Giants)

Alphabet: The Becoming of Google (Global Media Giants)

Micky Lee

4.9/5 (31391 ratings)

Description:Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Alphabet: The Becoming of Google (Global Media Giants). To get started finding Alphabet: The Becoming of Google (Global Media Giants), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0367197340

Description: Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Alphabet: The Becoming of Google (Global Media Giants). To get started finding Alphabet: The Becoming of Google (Global Media Giants), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Alphabet: The Becoming of Google (Global Media Giants)

Alphabet: The Becoming of Google (Global Media Giants)

More Books

The Alphabet

The Alphabet

The Alphabet. An Account of the Origin and Development of Letters

The Alphabet. An Account of the Origin and Development of Letters

The History of the Alphabet

The History of the Alphabet

The Story of A

The Story of A

A Handbook of the English Language

A Handbook of the English Language

Queer Frontiers

Queer Frontiers

The International Cyclopedia

The International Cyclopedia

The Pedagogical Seminary

The Pedagogical Seminary

The International Cyclopaedia

The International Cyclopaedia