Read Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications

Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications

Wolfgang A. Gaul

4.9/5 (12651 ratings)

Description:Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications. To get started finding Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0387190384

Description: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications. To get started finding Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications

Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications

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