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Marketing Financial Services

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Description:Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges.This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.Key features include:• Logical structure and improved pedagogy, including new vignettes and detailed case studies• An experienced and established author team gives expert advice• International coverage shows you the big picture• Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercisesFeaturing detailed case studies and international coverage, this updated edition is an invaluable resource for academics, students, practitioners and marketing managers.Companion Website: http://www.palgrave.com/business/farq...We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Financial Services. To get started finding Marketing Financial Services, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0230201180

Description: Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges.This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.Key features include:• Logical structure and improved pedagogy, including new vignettes and detailed case studies• An experienced and established author team gives expert advice• International coverage shows you the big picture• Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercisesFeaturing detailed case studies and international coverage, this updated edition is an invaluable resource for academics, students, practitioners and marketing managers.Companion Website: http://www.palgrave.com/business/farq...We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Financial Services. To get started finding Marketing Financial Services, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing Financial Services

Marketing Financial Services

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