Read Freedom from Advertising: E. W. Scripps's Chicago Experiment

Freedom from Advertising: E. W. Scripps's Chicago Experiment

Duane C. S. Stoltzfus

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Description:Disgusted by publishers and editors who refused to cover important stories for fear of offending advertisers, the press baron E. W. Scripps rejected conventional wisdom and set out to prove that an ad-free newspaper could be profitable entirely on circulation. Duane C. S. Stoltzfus’s Freedom from Advertising details the history of Scripps’s innovative 1911 experiment, which began in Chicago amid great secrecy. The tabloid-sized newspaper was called the Day Book, and at a penny a copy, it aimed for a working-class market, crusading for higher wages, more unions, safer factories, lower streetcar fares, and women’s right to vote. It also tackled the important stories ignored by most other dailies, like the labor conflicts that shook Chicago in 1912. Though the Day Book’s financial losses steadily declined over the years, it never became profitable, and publication ended in 1917. Nevertheless, Stoltzfus explains that the Day Book served as an important ally of workers, a keen watchdog on advertisers, and it redefined news by providing an example of a paper that treated its readers first as citizens with rights rather than simply as consumers.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Freedom from Advertising: E. W. Scripps's Chicago Experiment. To get started finding Freedom from Advertising: E. W. Scripps's Chicago Experiment, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0252031156

Description: Disgusted by publishers and editors who refused to cover important stories for fear of offending advertisers, the press baron E. W. Scripps rejected conventional wisdom and set out to prove that an ad-free newspaper could be profitable entirely on circulation. Duane C. S. Stoltzfus’s Freedom from Advertising details the history of Scripps’s innovative 1911 experiment, which began in Chicago amid great secrecy. The tabloid-sized newspaper was called the Day Book, and at a penny a copy, it aimed for a working-class market, crusading for higher wages, more unions, safer factories, lower streetcar fares, and women’s right to vote. It also tackled the important stories ignored by most other dailies, like the labor conflicts that shook Chicago in 1912. Though the Day Book’s financial losses steadily declined over the years, it never became profitable, and publication ended in 1917. Nevertheless, Stoltzfus explains that the Day Book served as an important ally of workers, a keen watchdog on advertisers, and it redefined news by providing an example of a paper that treated its readers first as citizens with rights rather than simply as consumers.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Freedom from Advertising: E. W. Scripps's Chicago Experiment. To get started finding Freedom from Advertising: E. W. Scripps's Chicago Experiment, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Freedom from Advertising: E. W. Scripps's Chicago Experiment

Freedom from Advertising: E. W. Scripps's Chicago Experiment

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