Read Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Jyoti Guptara

4.9/5 (17237 ratings)

Description:This booklet is your fast track to “the single most powerful tool in a leader’s toolkit” (Harvard leadership guru Howard Gardner) – storytelling.From informal meetings to public our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it ‘clicks’ (makes immediate sense) and ‘sticks’ (is memorable, repeatable, and consistently acted upon). You can hack this communications challenge with stories. Storytelling is a brain hack. This is your hacker’s guide to• save time and nerves – get through to people quickly• save money – communication errors are costing your organisation• master storytelling – even if you’re not ‘creative’ Why do stories work? How? In this definitive guide, storytelling expert Jyoti Guptara takes you beyond the hype. Drawing on insights from neuroscience and with lively personal and business stories, Guptara shows you the fastest way to communicate better, so you can find and tell stories effectively.Struggling with sales pitch ideas or how to get buy-in? Mere polite applause after your speech? Are people confused about the strategy? Then you need storytelling.If you’re in marketing & sales, stories are your bread and butter. But making a human connection and making sense are mission critical to everyone’s work, regardless of position or industry. The CEO doesn’t need to work out all of the organisation’s stories, but they do need a working understanding of how stories operate and where they need deploying. They must have what Forbes magazine calls the #1 business narrative competence. That’s what this guide will do for you.Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how storytelling can help you hack 7 key areas of life and • Hack Conversation & Influence Meetings• Hack Trust• Get Pitch an Idea and Hack Buy-In• Hack Strategy with a strategic narrative• Hack Sales with stories that sell• Hack Yourself by reframing personal narratives• And finally, how to hack Storytelling itself with a simple but powerful narrative structureWith plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. In addition to universally applicable lessons, find out how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here! A novelist and business communicator, Guptara knows the theory and practice of stories, and has taught thousands of students on four continents. In his first book on the subject, Guptara gives simple storytelling training and inspiration for beginners and pros alike. Learn the secrets he shares with his leadership coaching clients and master this crucial skill enjoyably – before your competition does.Stories are not only one of the best ways to communicate effectively, done well, they’re fun – to hear, to tell, and, with a good storytelling teacher, they can even be fun to come up with.Learn how to tell anecdotes and how to make your message stick. Feel the thrill as people receive, believe, and remember your message. This one-hour read could change your life. Scroll to the top and click “buy now” to start growing your influence!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind. To get started finding Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 90

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 2020

ISBN: 191373899X

Description: This booklet is your fast track to “the single most powerful tool in a leader’s toolkit” (Harvard leadership guru Howard Gardner) – storytelling.From informal meetings to public our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it ‘clicks’ (makes immediate sense) and ‘sticks’ (is memorable, repeatable, and consistently acted upon). You can hack this communications challenge with stories. Storytelling is a brain hack. This is your hacker’s guide to• save time and nerves – get through to people quickly• save money – communication errors are costing your organisation• master storytelling – even if you’re not ‘creative’ Why do stories work? How? In this definitive guide, storytelling expert Jyoti Guptara takes you beyond the hype. Drawing on insights from neuroscience and with lively personal and business stories, Guptara shows you the fastest way to communicate better, so you can find and tell stories effectively.Struggling with sales pitch ideas or how to get buy-in? Mere polite applause after your speech? Are people confused about the strategy? Then you need storytelling.If you’re in marketing & sales, stories are your bread and butter. But making a human connection and making sense are mission critical to everyone’s work, regardless of position or industry. The CEO doesn’t need to work out all of the organisation’s stories, but they do need a working understanding of how stories operate and where they need deploying. They must have what Forbes magazine calls the #1 business narrative competence. That’s what this guide will do for you.Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how storytelling can help you hack 7 key areas of life and • Hack Conversation & Influence Meetings• Hack Trust• Get Pitch an Idea and Hack Buy-In• Hack Strategy with a strategic narrative• Hack Sales with stories that sell• Hack Yourself by reframing personal narratives• And finally, how to hack Storytelling itself with a simple but powerful narrative structureWith plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. In addition to universally applicable lessons, find out how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here! A novelist and business communicator, Guptara knows the theory and practice of stories, and has taught thousands of students on four continents. In his first book on the subject, Guptara gives simple storytelling training and inspiration for beginners and pros alike. Learn the secrets he shares with his leadership coaching clients and master this crucial skill enjoyably – before your competition does.Stories are not only one of the best ways to communicate effectively, done well, they’re fun – to hear, to tell, and, with a good storytelling teacher, they can even be fun to come up with.Learn how to tell anecdotes and how to make your message stick. Feel the thrill as people receive, believe, and remember your message. This one-hour read could change your life. Scroll to the top and click “buy now” to start growing your influence!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind. To get started finding Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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