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A Long Stride: The Story of the World's No. 1 Scotch Whisky

Nicholas Morgan
4.9/5 (20638 ratings)
Description:The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker – the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world’s No. 1 Scotch?A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the worldWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Long Stride: The Story of the World's No. 1 Scotch Whisky. To get started finding A Long Stride: The Story of the World's No. 1 Scotch Whisky, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
336
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
1838852085

A Long Stride: The Story of the World's No. 1 Scotch Whisky

Nicholas Morgan
4.4/5 (1290744 ratings)
Description: The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker – the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world’s No. 1 Scotch?A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the worldWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Long Stride: The Story of the World's No. 1 Scotch Whisky. To get started finding A Long Stride: The Story of the World's No. 1 Scotch Whisky, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
336
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
1838852085

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