Read Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

Amanda Grace Sikarskie

4.9/5 (10029 ratings)

Description:"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"--We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. To get started finding Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: Taylor & Francis Group

Release: 2020

ISBN: 1003022790

Description: "This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"--We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. To get started finding Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

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