Description:本书按照应用型本科院校人才培养的需要,通过对消费心理学基本概念、基本理论、经典案例的解读,全面系统地阐述了消费心理学的知识结构及其在市场经营领域中的应用。全书共10章,从消费心理学的角度揭示了消费者的购买心理、行为特点及其规律,注重内容的系统性、科学性、应用性,理论与案例相结合,图文并茂,增加了理论的知识性和趣味性。本书构建了包含学习目标(知识目标、能力目标)、导入案例、案例链接、知识窗、头脑风暴与应用、知识与技能训练、经典案例分析等栏目的复合型教材模式,以适应教师精讲、学生参与、师生互动、提高技能的新型教学理念和方法。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with 王牌培训书系 销售从心开始:赢销王. To get started finding 王牌培训书系 销售从心开始:赢销王, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Description: 本书按照应用型本科院校人才培养的需要,通过对消费心理学基本概念、基本理论、经典案例的解读,全面系统地阐述了消费心理学的知识结构及其在市场经营领域中的应用。全书共10章,从消费心理学的角度揭示了消费者的购买心理、行为特点及其规律,注重内容的系统性、科学性、应用性,理论与案例相结合,图文并茂,增加了理论的知识性和趣味性。本书构建了包含学习目标(知识目标、能力目标)、导入案例、案例链接、知识窗、头脑风暴与应用、知识与技能训练、经典案例分析等栏目的复合型教材模式,以适应教师精讲、学生参与、师生互动、提高技能的新型教学理念和方法。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with 王牌培训书系 销售从心开始:赢销王. To get started finding 王牌培训书系 销售从心开始:赢销王, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.