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Adding Values

Dany Jacobs

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Description:Many people equate innovation with technology, a dangerous half-truth and a serious underestimation of the tremendous variety of innovative thinking. Dutch strategy expert Dany Jacobs has devoted his professional life to the study of competition and innovation in a variety of industries--from dredging to horticulture, airplane manufacture, cocoa, steel and fashion. According to this new illustrated text on the cultural aspect of innovation, the more radical an innovation, the more distant it is from what we know and recognize, and therefore the greater the risk of failure. That's not necessarily bad. It is, however, possible to decrease this cognitive distance by understanding the cultural aspect of innovation. Are firms looking for customer-victims or for customer-co-creators? Society never stands still. Innovations and social changes interact, co-evolve. While free creativity is wonderful, it is sometimes more rewarding to think of productive creativity. In Darwinian terms, the survival and further development of innovation is not only about variety (creativity), but also about understanding and influencing selection.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Adding Values. To get started finding Adding Values, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 9086900682

Description: Many people equate innovation with technology, a dangerous half-truth and a serious underestimation of the tremendous variety of innovative thinking. Dutch strategy expert Dany Jacobs has devoted his professional life to the study of competition and innovation in a variety of industries--from dredging to horticulture, airplane manufacture, cocoa, steel and fashion. According to this new illustrated text on the cultural aspect of innovation, the more radical an innovation, the more distant it is from what we know and recognize, and therefore the greater the risk of failure. That's not necessarily bad. It is, however, possible to decrease this cognitive distance by understanding the cultural aspect of innovation. Are firms looking for customer-victims or for customer-co-creators? Society never stands still. Innovations and social changes interact, co-evolve. While free creativity is wonderful, it is sometimes more rewarding to think of productive creativity. In Darwinian terms, the survival and further development of innovation is not only about variety (creativity), but also about understanding and influencing selection.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Adding Values. To get started finding Adding Values, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Adding Values

Adding Values

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