Read How Advertising Is Written And Why

How Advertising Is Written And Why

Aesop Glim

4.9/5 (28484 ratings)

Description:A sound, practical manual for every advertising writer, embodying the widely-acclaimed Aesop Glim lessons that appeared in Printer's Ink. Aesop Glim is an advertising agency executive with 25 years' experience, whose first love is the writing of advertising copy. Yet this is not a book of one copy writer's opinions. It is a collection and codification of fundamentals and principles — laboriously discovered for you by successful advertising men and women — tested and proved for you by many millions of dollars spent by advertisers, large and small. Aesop Glim deals in detail with the things that are fundamental, rather than with passing fads and techniques. The book shows clearly and plainly how to put punch and effectiveness into all selling elements of the advertisement, including layout and illustrations, as well as headlines and copy. The junior copy writer will find this an inspiring book, which will help him on his way by giving him a solid grounding in the fundamentals of advertising. The book is full of idea stimulators for senior copy writers and advertising executives, who can also use the book as a refresher and check list on their own work.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with How Advertising Is Written And Why. To get started finding How Advertising Is Written And Why, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 150

Format: PDF, EPUB & Kindle Edition

Publisher: McGraw-Hill

Release: 1945

ISBN

Description: A sound, practical manual for every advertising writer, embodying the widely-acclaimed Aesop Glim lessons that appeared in Printer's Ink. Aesop Glim is an advertising agency executive with 25 years' experience, whose first love is the writing of advertising copy. Yet this is not a book of one copy writer's opinions. It is a collection and codification of fundamentals and principles — laboriously discovered for you by successful advertising men and women — tested and proved for you by many millions of dollars spent by advertisers, large and small. Aesop Glim deals in detail with the things that are fundamental, rather than with passing fads and techniques. The book shows clearly and plainly how to put punch and effectiveness into all selling elements of the advertisement, including layout and illustrations, as well as headlines and copy. The junior copy writer will find this an inspiring book, which will help him on his way by giving him a solid grounding in the fundamentals of advertising. The book is full of idea stimulators for senior copy writers and advertising executives, who can also use the book as a refresher and check list on their own work.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with How Advertising Is Written And Why. To get started finding How Advertising Is Written And Why, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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How Advertising Is Written And Why

How Advertising Is Written And Why

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