Read Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

4.9/5 (11618 ratings)

Description:The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. To get started finding Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0062293001

Description: The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. To get started finding Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

More Books

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)

Zone to Win: Organizing to Compete in an Age of Disruption

Zone to Win: Organizing to Compete in an Age of Disruption

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

The Infinite Staircase

The Infinite Staircase

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

The Gorilla Game: Picking Winners in High Technology

The Gorilla Game: Picking Winners in High Technology

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

The Portrait of a Lady

The Portrait of a Lady

Summary of the book Crossing the Chasm by Geoffrey A. Moore

Summary of the book Crossing the Chasm by Geoffrey A. Moore