Read The Handbook of Strategic Public Relations and Integrated Marketing Communications

The Handbook of Strategic Public Relations and Integrated Marketing Communications

Clarke L. Caywood

4.9/5 (25794 ratings)

Description:The definitive guide to PR and communications--updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections:Introduction to Public Relations and Integrated Communications-- research, history, law and ethicsStakeholder Leadership in Public Relations--crisis management, employees, investors, consumers, press, corporate philanthropy and digital communitiesCurrent and Continuing Issues in Public Relations--business sustainability, environmental communications, and reputation and brand managementIndustries and Organizations: Business-to-Consumer and Business-to-Business--automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energyEach section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry--developing issues, trends and roles of public relations and integrated communications.Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Handbook of Strategic Public Relations and Integrated Marketing Communications. To get started finding The Handbook of Strategic Public Relations and Integrated Marketing Communications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0071767460

Description: The definitive guide to PR and communications--updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections:Introduction to Public Relations and Integrated Communications-- research, history, law and ethicsStakeholder Leadership in Public Relations--crisis management, employees, investors, consumers, press, corporate philanthropy and digital communitiesCurrent and Continuing Issues in Public Relations--business sustainability, environmental communications, and reputation and brand managementIndustries and Organizations: Business-to-Consumer and Business-to-Business--automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energyEach section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry--developing issues, trends and roles of public relations and integrated communications.Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Handbook of Strategic Public Relations and Integrated Marketing Communications. To get started finding The Handbook of Strategic Public Relations and Integrated Marketing Communications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

The Handbook of Strategic Public Relations and Integrated Marketing Communications

The Handbook of Strategic Public Relations and Integrated Marketing Communications

More Books

[(The Handbook of Strategic Public Relations and Integrated Marketing Communications )] [Author: Clarke L. Caywood] [Jan-2012]

[(The Handbook of Strategic Public Relations and Integrated Marketing Communications )] [Author: Clarke L. Caywood] [Jan-2012]

Handbook of Communications in Corporate Restructuring and Takeovers

Handbook of Communications in Corporate Restructuring and Takeovers

The International Handbook of Public Relations and Corporate Communications

The International Handbook of Public Relations and Corporate Communications

Outside In Gains a Soul: 127 New Perspectives on 127 Angel and Firefly Stories by 127 Writers

Outside In Gains a Soul: 127 New Perspectives on 127 Angel and Firefly Stories by 127 Writers