Description:*In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explians digital branding and how to implement it in the current marketplace. *Contains over two dozen case studies of today's top corporate brands *Author is well known on the lecture circuit *Provides a practical roadmap for competing in today's e-markets for all marketing and sales executives *In the tradition of bestsellers like G. Moore's Inside the Tornado, this book explores how professionals in any organization can incorporate business innovations from cutting edge industries like Silicon ValleyWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Firebrands: Building Brand Loyalty in the Internet Age: Building Brand Loyalty in the Internet Age. To get started finding Firebrands: Building Brand Loyalty in the Internet Age: Building Brand Loyalty in the Internet Age, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
318
Format
PDF, EPUB & Kindle Edition
Publisher
McGraw-Hill Education
Release
2000
ISBN
0072133066
Firebrands: Building Brand Loyalty in the Internet Age: Building Brand Loyalty in the Internet Age
Description: *In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explians digital branding and how to implement it in the current marketplace. *Contains over two dozen case studies of today's top corporate brands *Author is well known on the lecture circuit *Provides a practical roadmap for competing in today's e-markets for all marketing and sales executives *In the tradition of bestsellers like G. Moore's Inside the Tornado, this book explores how professionals in any organization can incorporate business innovations from cutting edge industries like Silicon ValleyWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Firebrands: Building Brand Loyalty in the Internet Age: Building Brand Loyalty in the Internet Age. To get started finding Firebrands: Building Brand Loyalty in the Internet Age: Building Brand Loyalty in the Internet Age, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.