Read In Defense of Negativity: Attack Ads in Presidential Campaigns

In Defense of Negativity: Attack Ads in Presidential Campaigns

John G. Geer

4.9/5 (11159 ratings)

Description:Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each otherOCOs views and qualifications, votersOCoand the democratic processOCobenefit.a "In Defense of Negativity," GeerOCOs study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politiciansOCO personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, "In Defense of Negativity "concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with In Defense of Negativity: Attack Ads in Presidential Campaigns. To get started finding In Defense of Negativity: Attack Ads in Presidential Campaigns, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 221

Format: PDF, EPUB & Kindle Edition

Publisher: Not Avail

Release: 2014

ISBN: 0226285006

Description: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each otherOCOs views and qualifications, votersOCoand the democratic processOCobenefit.a "In Defense of Negativity," GeerOCOs study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politiciansOCO personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, "In Defense of Negativity "concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with In Defense of Negativity: Attack Ads in Presidential Campaigns. To get started finding In Defense of Negativity: Attack Ads in Presidential Campaigns, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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In Defense of Negativity: Attack Ads in Presidential Campaigns

In Defense of Negativity: Attack Ads in Presidential Campaigns

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