Read The Fashion Business: Theory and Practice in Strategic Fashion Management

The Fashion Business: Theory and Practice in Strategic Fashion Management

Dario Golizia

4.9/5 (31621 ratings)

Description:This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media. Based on examples from international organizations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies thirteen core market sectors, and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies, and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Fashion Business: Theory and Practice in Strategic Fashion Management. To get started finding The Fashion Business: Theory and Practice in Strategic Fashion Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1000408906

Description: This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media. Based on examples from international organizations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies thirteen core market sectors, and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies, and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Fashion Business: Theory and Practice in Strategic Fashion Management. To get started finding The Fashion Business: Theory and Practice in Strategic Fashion Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

The Fashion Business: Theory and Practice in Strategic Fashion Management

The Fashion Business: Theory and Practice in Strategic Fashion Management

More Books

Fashion business model. Strategie e modelli delle aziende di moda (Italian Edition)

Fashion business model. Strategie e modelli delle aziende di moda (Italian Edition)